What is digital marketing?

Digital marketing, also known by some as digital marketing, refers to the promotion of various products or services of a company or brand through digital channels and digital technologies (website, social media, emails, applications, etc.), to achieve marketing objectives. It can also help reach its target audience or new prospects and thus, communicate more quickly and effectively with them. This can be done using various strategies that the company will implement and adapt according to the type of product or service it wants to sell, the target audience, and the message it wants to convey. Nowadays, digital marketing is a gateway to the international market. Indeed, in our increasingly connected world, if a company cannot implement a digital marketing strategy, it cannot compete and face an increasingly tough competition.

To implement a good digital marketing strategy, you must first define your marketing objectives by asking yourself questions about what you want to achieve through the different strategies you will implement. This can be increasing your visibility, acquiring new customers, focusing on loyalty, promoting a product, a brand, or conveying a message or values. By developing a plan, you will be able to have an overview and adapt your strategy and budget for better efficiency.

Secondly, it is important to know who you are addressing and who you are trying to attract. To know your target audience, you must first study it according to your market to have as much information as possible about its characteristics such as age, geographical location, shared values, etc. This will help you communicate better with them. Then decide how you will reach them by identifying the appropriate channels. For example, if you want to reach an audience aged between 15 and 25, social networks are the ideal channels to convey your message and make yourself known.

Finally, it is important to measure your performance to know if your campaign is working or if it is ineffective. These steps will allow you better anticipation and better achievement of your objectives.

Different digital marketing strategies

Digital marketing can be deployed through different strategies. Indeed, depending on the type of customers targeted and the desired objectives, your strategy will have to adapt. Here are some examples of the most used channels:

  • Social Media Marketing: Allows you to communicate with a specific target audience (partners, clients, prospects, etc.). Depending on each social network, the target may vary. For example, young people tend to be more on Instagram. The content can also change on LinkedIn, where the content is more focused on B2B relationships.
  • Search Engine Marketing: Allows you to optimize your online presence using SEO strategies so that your website is well positioned in search results. This attracts qualified traffic to your site and increases the visibility of your business.
  • Newsletters : Corresponding to one of the oldest methods of digital marketing, newsletters are very effective for data collection. They allow you to send targeted and personalized messages to your audience by providing them with relevant information and encouraging them to take specific actions.
  • Content Marketing:  Allows you to customize your message to your target audience so that it is as interesting and captivating as possible. It can correspond to websites, advertising campaigns, blogs, videos, etc. Content marketing aims to inform, entertain, and engage your audience by creating quality content and distributing it on different platforms to attract attention and strengthen your online presence.
  • SEO : Also called natural referencing, it corresponds to the optimization of search engines as well as the content of your website so that it can appear more often first when a person does a search that corresponds to your content. The use of keywords is important to increase traffic and conversion rates.

Digital marketing uses other strategies such as display advertising, video content, website marketing, and much more to promote visibility. Depending on your objectives, you can adjust the different strategies.

With ORA Agency

Not sure which digital marketing strategies are best for your business? We specialize in business analysis and creating tailor-made strategies to help our clients achieve their goals. Contact us now to book a free exploratory meeting and find out how we can help you!