Arthrite Rive-Sud
The challenge :
Our client, a non-profit organization (NPO), aimed to increase visibility and attract more members. Despite having an essential mission and strong commitment, their message struggled to reach a broader audience. They needed an effective communication plan, engaging content for their social media, an optimized website, and a strategy to maximize the use of Google Ad Grants.
Our solution:

We began by developing a strong and detailed communication plan. This plan outlined how the NPO could effectively communicate its message, identify and reach its target audience while increasing visibility. 

Next, we crafted a social media visibility strategy, creating a series of engaging posts highlighting the organization’s impact and needs. We also worked on the website, improving its SEO. We integrated a blog into the website, featuring thoughtful and relevant articles that enhanced the NPO’s visibility in search results.

Finally, we assisted the NPO in obtaining Google Ad Grants and created targeted Search and Display advertising campaigns to attract more members and support for their cause.

The Results:
Grâce à notre stratégie complète et intégrée, l’OBNL a vu une augmentation significative de sa visibilité. Les publications sur les réseaux sociaux ont généré plus d’engagement, le trafic vers le site web a augmenté, et les campagnes Google Ad ont attiré de nouveaux membres. Plus important encore, l’OBNL peut désormais continuer à faire un travail incroyable avec une audience plus large et plus engagée.